As far as campaign initiatives go and trying to better the world, Im not sure if Keepcup will catch on because I'm personally not interested in the use of it. But Im not sure about the general public. The design of the cups and brand identity on the other hand are actually something that I quite like. I would probably get the cup and keep it on my shelf for aesthetic reasons. So after completely contradicting myself, I think you guys should probably check it out for yourselves if you havent already. They were being sold at Tent London for the Design festival if you missed it.
The keep cup is a reusable coffee cup that comes in the three standard cafe sizes. the cup allows users to order a coffee to go at their favourite café, while avoiding using a disposable cup. the cup was designed by former café owners fed up with the waste from coffee to go. the two designed the keep cup for use in their café, but its standard sizes make it ideal for any café. the design is made from polypropylene, santoprene and silicone making it lightweight, dishwasher safe and microwaveable. because it mimics the design of paper cups, the keep cup fits better than mugs in espresso machines and a sealable lid keep everything inside. the design even has a sleeve that protect your finger from hot temperatures and allows you to select your drink of choice.
